Businesses continue to use email marketing as a valuable tool to connect with and engage with their customers. It's an essential component of digital marketing strategies that helps build brand awareness, nurture leads and drive conversions. Finding the ideal email marketing software for your unique needs is vital in a world when there are a ton of options available. A good email marketing app should be user-friendly, feature-rich and reliable. You can categorize your audience, automate your campaigns and monitor your progress with the correct application. Here are the best email marketing tools that stand out from the competition.